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GPA LENDING LIBRARY
GPA Staff Contact: Jennifer Farmer

The GPA library is a FREE service to GPA members only. We ask that members limit their order to three items or less. All orders will be filled on a first-come, first-served basis, and shipped via first-class or UPS. Video and audio cassette programs are on loan to you for ten (10) working days. Tardy returns will be invoiced separately at $1 for each day overdue. To avoid extra charges, please call our office of you need an extra day or two. No additional materials will be shipped out until all late charges are paid. We appreciate your cooperation in returning materials on time...or even early.

You are responsible for material in transit back to GPA. Please return the material to us via First-Class mail or UPS. We recommend you insure most tapes for $250. You will be charged the full retail purchase price of the material if it is lost during shipping. GPA will provide return address labels for your convenience, and we ask you to return the materials in its original container. All returned tapes must be rewound to the beginning.

Members are responsible for damage to tapes in their possession. Normal wear and tear is alright, but you will be charged repair cost or purchase price for excessive damage. Members are also responsible for missing components of each program, including training manuals. Be sure to review a tape before using it for a presentation to make sure the tape is in good working order.

All tapes are covered by International and U.S. Copyright laws and may not be duplicated under any circumstances. They may not be rented, loaned outside of your organization, advertised, altered, or duplicated in part or whole. We sincerely appreciate your cooperation.

The GPA Lending Library is organized just like your newspaper: by department. The library was designed to provide materials for in-house training of newspaper staff.

ADVERTISING

Complying with the Telemarketing Sales Rule,
by Federal Trade Commission
A guide to who and what is covered by the rule, what it requires newspapers to do and how to keep records. (1995, 51 pages, paperback)
Catalog #Adv1

Think Outside for Plus Business, by Melanie Arney
A collection of winning advertisements from newspapers across the United States. (1994, binder)
Catalog #Adv2

Readers: how to gain and retain them, by The Future of Advertising Readership Task Force
This book is a compilation of the many factors that go into the development of newspapers which will attract more readers. Throughout the book, there are lists of questions that many publishers and administrators believe are important to the future of newspapers. (1988, 62 pages, paperback)|
Catalog #Adv3

Characteristics of Professional Salespeople, by Bob Sommers
(30:00 min., videotape)
Catalog #Ad4

Self Esteem & Peak Performance Vol. I & II, (Videotape)
Catalog #Adv5a & 5b

Getting Things Done Vol. I & II, (videotape)
Catalog #Adv6a & 6b

Fair Housing Advertising Manual, by Oregon Newspapers
This is a reference guide to help newspapers and other media, the advertising profession and the housing industry comply with the provisions of the Fair Housing Act, (1993, booklet)
Catalog #Adv7

Opportunity Selling, by Morris Communications
Here is the training manual that will help increase your selling technique through listening, preparing, presenting, competing and creating. Also included is a participant's handbook. (binder)
Catalog #Adv8

24 Promotions For Any Month of the Year, by Peter Wagner
(1993 ,108 pages, booklet)
Catalog #Adv9

5 Blockbusters That Will Enhance Your Publication, by Peter Wagner
(1994, 36 pages, booklet)
Catalog #Adv10

A Promotion For Every Month of the Year, by Peter Wagner
(1994,48 pages, booklet)
Catalog #Adv11

The 10 Things I Wish Every Print Salesperson Knew, by Peter Wagner
This print sales training book is designed to be used as a group training manual as well as for individual reading. Learn what the advertising game is all about through Peter Wagner's experiences in what he calls "the most interesting business in the world." (1996, binder)
Catalog #Adv12

Successful Print Selling Secrets, by Peter Wagner
A sales or motivational idea for every day of an entire year of sales training. These secrets will be one more opportunity to encourage, educate and excite your sales representatives on a regular basis. (1995, 260 pages, binder)
Catalog #Adv13

Joe Bonura at Virginia Press Association, by Joe Bonura
Take home this three-part series of Joe Bonura's advertising sales session at the Virginia Press. (1999, 3 tapes)
Catalog #Adv14

Increase Your Advertising Revenue, by Newspaper Association of America
NAA's guide to local market analysis provides newspaper advertising and research directors with a powerful aid to maximizing their share of advertising revenues. (1997, 51 pages, booklet)
Catalog #Adv15

Big Ideas For Smaller-Market Newspapers, by Newspaper Association of America
From one of the most popular sessions at NAA's 1997 annual convention, this guide will give you ideas to help increase revenues, cut costs and otherwise improve your newspaper. The 1996 edition will be sent to you also. (1997, 163 pages, binder)
Catalog #Adv16

The Great Ad Venture by Newspaper Association of America
In easy-to-follow steps, this short course program takes your salespeople through the sophisticated, highly competitive world of today's newspaper market. Whether they're selling retail, classified or national advertising, the in-depth analysis and examples used will provide invaluable support to ongoing, on-the-job experience. (1996, binder)
Catalog #Adv17

Screening Advertisements: A Guide for the Media by Federal Trade Commission, US Postal Inspection Service and Direct Marketing Association
This guide helps newspapers protect their own reputation by outlining the warning signs of fraudulent advertisements. (booklet, 20 pages)
Catalog #Adv18

When It Comes To Advertising, Newspaper Has Radio All Wrapped Up
by Newspaper Association of America
Establishing newspaper's competitive edge against radio requires a practical illustration of how the radio audience is segmented. This report sheds some updated light on radio's limitations and provides fact-based arguments supporting newspaper as a primary advertising vehicle.(1997, pamphlet, 20 pages)
Catalog #Adv19

Newspaper Advertising Layout & Design, by Lindsey & Associates
The Seven Step booklet will help to identify the necessary steps in creating effective ads.
(booklet, 41 pages)
Catalog #Adv20

Newspaper Ads That Make Sales Jump: A How-To Guide,
by David Fowler
The book outlines 14 steps to creating effective ads. Most of its steps are rooted in marketing.  There is a focus on creating and presenting your company's brand and image. If you use and ad agency or marketing/advertising consultant, this book will help you give them better guidance.  
(1998, book, 76 pages)
Catalog #Adv21

Newspaper Advertising Planbook 2003 by Newspaper Association of America
Your advertisers and sales staff will find everything they need to know about retail and classified advertising in this easy-to-use planning calendar.  It also provides research to convince users of the power of newspaper advertising.
(2003, 114 pages, binder)
Catalog #Adv22

EDITORIAL

The Online Journalist, by Randy Reddick and Elliot King
This is a concise and functional guide for journalists who want to take full advantage of the Internet and other valuable electronic resources. Useful for working journalists and students, this book provides clear and practical advice for using computer communication and research tools efficiently, (1995, 238 pages, paperback)
Catalog #Ed1

Careers in Newspapers, by Joan Atkins
This informative video is for those interested in or thinking about a career in newspapers. It gives the function and basic organization and operation of newspapers from small weeklies to large dailies. It provides insight and information about the numerous and varied jobs available at a newspaper. (1995, Videotape)
Catalog # Ed2

The Dynamics of Good Writing, Reporting, Editing & Coaching, by Clarke Stallworth
This booklet is an overview of Stallworth's workshop on how to be a better reporter, editor and coach in the newsroom. (1994, booklet)
Catalog #Ed3

Ten Practical Tips for Environmental Reporting, by Peter Nelson
This guide can be used by reporters new to the environmental beat as a guidebook, while veterans may use it to rethink ways of building sources or following up on daily stories. Editors, can benefit from the tips by learning how to make environmental news clearer and more germane. (1994, 56 pages, booklet)
Catalog #Ed4

AP Stylebook and Briefing on Media Law with Internet Guide and Glossary, editor Norm Golstein
(2002, 383 pages, paperback)
Catalog #Ed5

The Weekly Writer's Handbook, by Ray Laakaniemi
This book is written with the understanding that weekly reporters have little time, so it is organized in the form of a cookbook. Subjects such as covering meetings, writing features, writing roundup stories, and developing story ideas start from scratch. They are designed to be read just before an assignment and without having read the other parts of the book. (1993, 231 pages, paperback)
Catalog #Ed6

Bringing Home the News, A Case Study of the Community Press,
by James H. Buckley
Good community newspapers create a strong personal bond between themselves and the people they serve. This book provides an informative analysis of the commitment to the community newspapers by publisher, Philip Power, and hundreds of staff members and managers in two states. (1991, 225 pages, paperback)
Catalog #Ed7

The Writer's Friend, by Martin L. Gibson
The Writer's Friend brims with thoughtful advice about what makes writing work. It deals with problems writers and editors confront every day, such as when and where to use attribution, how to make copy more readable and how to recognize cliches. It also covers headlines and cutlines at length, (1989, 197 pages, paperback)
Catalog #Ed8

Georgia Press Association: A Hundred Years of Service,
(1986, videotape)
Catalog #Ed9

The Last Linotype, The story of Georgia and its newspapers since World War II, by Millard Grimes
This book is about Georgia newspapers, Georgia, and Georgians - and about how newspaper publishers, editors, writers, and readers in Georgia have changed since 1950. (1985, 675 pages, hardcover)
Catalog #Ed10

Drawing the Line, edited by Frank McCulloch
This book tells how 31 editors solved their toughest ethical dilemmas. (1984, 83 pages, paperback)
Catalog # Ed11

The Word -- An Associated Press guide to good news writing,
by Rene Cappon
This is a guide to help reporters tell the reader what the story is about in a crisp and correct way. It shows journalists how to write with speed and accuracy while avoiding predictable cliches. (1982, 161 pages, paperback)
Catalog #Ed12

Newsgathering, by Daniel Williamson
A practical book based on actual reporting experiences, including newsroom organization, interviewing, covering speeches and press conferences, city hall, political and investigative reporting as well as legal pitfalls and professional ethics. (1979, 244 pages, hardcover)
Catalog #Ed13

Saturday Night Sketches, by J.L. Herring
This book is a collection of 51 stories about the Georgia Wiregrass region in the years following the Civil War. (1978, 303 pages, hardcover)
Catalog #Ed14

Read All About It! Fifty Years of the American Society of Newspaper Editors, by Alice Fox Pitts
Everyone knows that Casper Yost founded the Society, but not why he did so. This history of the American Society of Newspaper Editors covers the history of the Society and gives interesting and entertaining incidents. (1974, 369 pages, hardcover)
Catalog #Ed15

The Working Press, Edited by Ruth Adler
Readers seldom know the story that lies behind the story in the morning paper. This book attempts to reveal that story by showing how reporters with the New York Times covered many of the important events of our time. It shows reporters working under strange and often difficult circumstances. (1966, 282 pages, hardcover)
Catalog #Ed16

Journalism Values Handbook, by American Society of Newspaper Editors
This handbook includes tools to help newspapers revitalize journalism's core values and restore connections with the public. (94 pages, binder)
Catalog # Ed17

Reporter's Source Book, by Consulting Engineers Council of Georgia, Inc.
The Reporter's Souce Book is a handy tool to have around the newsroom. This guide contains a brief description of the major areas of engineering practice and common issues they address as well as a list of engineers grouped by topic. Preparing a story on a new highway system is now easier than ever. (1996, 43 pages, binder)
Catalog #Ed18

Georgia County Guide, by Center for Agribusiness and Economic Development, The Cooperative Extension Service, College of Agricultural and Environmental Sciences, College of Family and Consumer Sciences, The University of Georgia, Athens
The Georgia County Guide. is an up-to-date, cost-effective source for county, municipal and state data. (1997, paperback)
Catalog #Ed19

Unlocking the Internet: A Newsroom Guide, by Ray Laakaniemi
Designed for the absolute beginner, this book covers the basics of web browsers, explains HTML and other basics of Internet technology. Unlocking the Internet is also a reference for the Web's most useful sites of reporters' links and search engines. This book is one of only a few web books targeted at journalists. (1997, 59 pages, binder)
Catalog#Ed20

Best Newspaper Writing 1998, edited by Christopher Scanlan for The Poynter Institute for Media Studies
Best Newspaper Writing 1998 celebrates the winners of the American Society of Newspaper Editors (ASNE) Distinguished Writing Awards, including the Jessee Laventhol Awards, created to honor deadline reporting. (1998, 371 pages, paperback)
Catalog#Ed21

The Ethical Navigator, by William H. Capitan
Through examples taken from pop culture, religious scriptures, and historical documents, the author easily grasped descussions of moral authority. The book demonstrates how today's emphasis on individual freedoms has stripped us of the morality to protect the freedom of society. (2000, 208 pages, paperback)
Catalog #Ed22

A Reporter's Guide To City Hall, by Georgia Municipal Association
This guide has been prepared to help reporters in their coverage of Georgia's city government. Areas covered are: elections, meetings, officials, intergovernmental relations, city finances, municipal services such as building codes, city planning and public works,
(2001, 40 pages, paperback)
Catalog #Ed 23

A Journalist's ToolBox, by The Pew Center for Civic Journalism
These four videos set out some techniques that will help you find out what is happening in your community or on your beat.  It will guide you in forging the skills to locate, then engage, the people who can identify voices, concerns and ideas that should be in your stories. As a journalist, you will learn how to ask better questions, find better sources, discover new stories and report them better. (2001, set of four videos)
Catalog #Ed24

The Elements of Style, Fourth Edition, by William Strunk, Jr. and E.B. White
(2000, 105 pages, paperback)
Catalog #Ed25

LAYOUT & DESIGN
Newspaper Layout and Design: A team approach, by Daryl Moen
Whether you're a beginning or advanced designer, this book will help you do a better job of converting information into understanding for readers. This book offers a step-by-step introduction to fitting elements on a page and effectively using photography, typography, information graphics and color. (1995, 238 pages, paperback)
Catalog #L&D1

Design and Layout, by MacAcademy
In this video you will learn about planning, fonts readability, graphics, grids & columns, clip art, logos, proofing, scanning, imagesetting, color and printing. (1991, videotape)
Catalog #L&D2

Newspaper Layout and Design Workbook, by Daryl Moen
The best way to learn how to lay out and, eventually, design pages is to do it. This workbook will help you improve both your conceptual approach and your skills in a systematic manner. (1989, 285 pages, paperback)
Catalog #L&D3

Newspaper Design 2000 and Beyond, by American Press Institute
This recap of a 1988 API seminar includes articles by Ed Arnold, Roger Fidler, Mario Garcia and others. Topics include Newspapers in a Visual Society; The Future for Information Graphics; The Impact of Color and the Impact of Technology (1988, 87 pages, paperback)
Catalog #L&D4

Color in American Newspapers, edited by Mario Garcia and Don Fry
This book includes a digest of what we know about color, how three newspapers achieved color excellence, results of Poynter color experiments, a research report on color and street sales and tips on designing with color from Mario Garcia, (1986, 66 pages, paperback)
Catalog #L&D5

The Graphics of Communication, Typography, Layout and Design, by Arthur Turnbull and Russell Baird
This book covers what every student needs to know about the mechanics of printing production and the principles of graphic communication are provided in this reference book. (1968, 391 pages, hardcover)
Catalog # L&D6

The Newspaper Designer's Handbook, Fifth Edition, by Tim Harrower
This book will introduce you to the building blocks of newspaper design: headlines, text, photos, cutlines and show you how to shape them into a story and how to shape stories into pages.  This most recent edition will guide you through the fundamentals, story design, page design, photos &
art, nuts & bolts, graphics & sidebars, special effects, redesigning and web design.  It covers it all and is accompanied by a CD-rom.
(2001, binder)
Catalog # L&D7

The Times Design Stylebook, by The Times, Gainesville
See how The Gainesville Times redesigned their newspaper to make it and its content more relevant and essential to readers.  One that better reflected community interests. This stylebook will give you ideas to improve all aspects of your newspaper's design. (2002, 34 pages, binder)
Catalog #L&D8

Convergence Design: Creating the User Experience for Interactive Television Wireless, and Broadband,
by Steve Curran
This book showcases groundbreaking work from the international designers who are defining the new arenas of the media. Covering categories including interactive television, broadband computing, and wireless devices, this exciting book addresses the specific challenges of designing in each platform. (2003, 160 pages, hardback)
Catalog #L&D9

Graphic Designer's Color Handbook, by Barbara Karg and Rick Sutherland
This practical and comprehensive book offers a troubleshooting guide designers can turn to for answers about all aspects of color usage and management. Covering the basics of color theory, choosing color combos and executing techniques with color on the Web and obtaining optimal printing results. (2003, 232 pages, hardback)
Catalog #L&D10

Motion Graphics, by David Greene
This book fills helps you to make the right software application choices and avoid costly technical mistakes. It explores each software program and focuses on the more advanced information that experienced designers need most. This valuable reference shows how the best motion graphics artists break the mold using innovative methods. (2003, 192 pages, harkback)
Catalog #L&D11

LEGAL
Open Doors, by Society of Professional Journalists Freedom of Information Project
This guide to open government will help you use the FOI laws as well as educate and inform members of your community on the importance of using these laws.
(2002, booklet, 79 pages)
Catalog #Leg17

Press Freedom in the Americas -1996 Annual Report,
by Inter American Press Assn.
A look at the problems and advances of newspapers in 35 nations. (1996, 103 pages, paperback)
Catalog #Leg1

Glossary of Legal Terminology for Civil Law, by Foundation of the American Board of Trial Advocates
This booklet has been developed to aid journalists and the general public in understanding legal terminology related to civil law. (Booklet)
Catalog #Leg2

The First Amendment Handbook, by The Freedom Committee for Freedom of the Press
This booklet is designed to provide a basic primer on the laws affecting reporters' rights to gather and disseminate news. (1995, 80 pages, paperback)
Catalog #Leg3

Key Legal Issues Update from the Georgia Press Association, by Michael Zinser
This update was given at a conference in May of 1993. The booklet covers independent contractors, Georgia statutes, FCC telemarketing regulations, the American with Disabilities Act and Clinton administration legislation. (1993, 154 pages, folder)
Catalog # Leg4

Tapping Officials' Secrets: The Door to Open Government in Georgia, by The Reporters Committee for Freedom of the Press
This booklet is a comprehensive look at open government law and practice in Georgia. This book details the rights of reporters and other citizens to see information and attend meetings of state and local governments. (1993, 32 pages, pamphlet)
Catalog #Leg5

Mass Communication Law in Georgia, by Gregory Lisby
This book brings between two covers a valuable reference to state law affecting communication professionals and students. Written for the layperson, it examines issues that occur in daily newsgathering activities, such as libel, open records and reporter's privileges. (1992, 109 pages, paperback)
Catalog #Leg6

Sanford's Synopsis of Libel & Privacy, by Bruce Sanford
This booklet is pragmatic and designed to alert journalists to the dangers of libel and invasion of privacy and help prevent serious lawsuits from arising. (1991, 33 pages, pamphlet)
Catalog #Leg7

How to Use the Federal FOI Act, by FOI Service Center
This pamphlet is designed as a general "do-it-yourself" guide to using the federal Freedom of Information Act. It describes how to use the Act as an effective investigative tool, and provides sample letters, forms and directories to assist your research in dealing with the government promptly and effectively. (1987, 32 pages, pamphlet)
Catalog #Leg8

Media Studies Journal: Media and Congress, by The Freedom Forum Media Studies Center, Columbia University
This journal examines the relationship between the media and Congress on Capitol Hill and beyond. (1996 ,168pages, paperback)
Catalog #Leg9

1995-96 Georgia Bar Media & Judiciary Conference: "Now more than ever dealing with the high profile case", by Institute of Continuing Legal Education in Georgia
This book acts as a primer for judges, journalists and lawyers on the issues, law and prevailing practices, (1996, 279 pages, paperback)
Catalog # Leg10

Media Studies Journal: Media Merges, by Media Studies Center
This series is devoted to improving understanding of media issues by the press and the public. Center programs bring journalists, media industry executives and the public together to examine the media's effects on society, (Spring/Summer1996,177pages, paperback)
Catalog # Leg11

Libel & Privacy: A Journalist's Guide, by S.C. Press Association with Jay Bender and Dr. Erik Collins
This tape approaches libel and privacy pitfalls from a working journalist's viewpoint and offers practical advice on staying out of trouble. It is a must for all new reporters, but serves equally well as a review for veterans. (1996, 72 minutes, videotape)
Catalog # Leg12

Media Studies Journal: Journalists In Peril, by Media Studies Center
(Fall 1996, 189 pages, paperback)
Catalog #Leg13

Media Studies Journal: Covering the 1996 Presidential Campaign,
by Media Studies Center(winter 1997, 116 pages, paperback)
Catalog #Leg14

Media Studies Journal: Covering the Courts, by Media Studies Center
(Winter 1998, 123 pages, paperback)
Catalog #Leg15

Photojournalism and the Law, by Michael D. Sherer for National Press Photographers Association
This is a practical guide to legal issues in news photography covering such areas as keeping your image ideas to yourself, legal concerns in newsgathering and newsworthy images, as well as, simply saying no. (1996, 89 pages, paperback)
Catalog #Leg16

MANAGEMENT

The American's With Disabilities Act -- A handbook for the business community, by Thomas Christopher, Slaton Tuggle and Charles Rice
The Americans with Disabilities Act of 1990 has been described as the most significant piece of civil rights legislation since 1964. This handbook is written in practical terms to enable businesses to clearly understand their rights and obligations under the new Act. (1991, 263 pages paperback)
Catalog #Mgt1

Organizational Communication: The Essence of Effective Management, by Phillip Lewis
Managers must understand the communication process if they are to deal effectively and successfully with their peers and employees. This book applies to all levels and types of managers or supervisors who are responsible for improving personal, interpersonal and organizational operations. (1980, 399 pages, hardcover)
Catalog #Mgt2

The 1995 Cost and Revenue Study for Weekly Newspapers, by the Inland Press Association, Inc.
This 1995 study contains over 170 categories of information covering ten newspaper departments and17 expense accounts. Newspapers are compared by operating revenue for the first time this year, in addition to comparison by circulation. In many cases, the revenue comparisons may be the most valuable for your analysis. The timely comparative data contained in this study is essential for analyzing costs and revenues to control costs and improve fiscal performance. (1996, binder)
Catalog #Mgt3

The 1996 Cost and Revenue Study for Weekly Newspapers, by The Inland Press Association
Some 300 newspaper titles owned by 74 companies are included in the study. The revenue-based comparisons may be more useful to many weekly newspapers. You may compare your newspaper company to others of similar circulation and operating revenue sizes. New to the study this year are bad debt and repairs and maintenance expense accounts. The study also continues to provide a salary survey for 12 common positions in newspapering. (1997, binder)
Catalog #Mgt4 

PERSONAL DEVELOPMENT
How to Speak Up, Set Limits and Say No, by Maria Arapakis
Don't be a "pushover". Learn how to get cooperation when other people fail to do their share. How to handle everyday management headaches, how to turn other people down without feeling guilty. (1991, videotape)Catalog
#PDv1

Self Empowerment, by Jeff Salzman
Live a more empowered life, at home and at work. You'll understand the real basis for heightened self-esteem, confident self-expression, emotional balance and increased personal potential and how to bring them into your life. (1991, 6 audio tapes )
Catalog #PDv2

If you haven't got the time to do it right, when will you find the time to do it over?,
by Jeffrey Mayer
The best selling time-management system guaranteed to save you up to an hour a day. Shows how to transform work space into a cleaner, more efficient work area; organize files so they're easier to find and use; create more effective "to do" lists - along with dozens of time saving techniques. (1990, 156 pages, paperback)
Catalog #PDv3

Assertiveness Training for Professionals, by Dr. Helga Rhode
Learn how to be assertive without losing your job or your friends. This tape lists assertiveness strategies and ways to deal with others assertively. (1989, videotape)
Catalog #PDv4

NEWSPAPERS IN EDUCATION
Newsday: Grades K-4
This kit is prepared for K-4th grade teachers and is an easy to follow guide demonstrating just exactly how newspapers can help produce better students and teachers through exercises based on headlines, pictures, comics, editorials, news sections, etc. (1981, binder)
Catalog #NIE1

Newsday: Grades 5-8 and Gifted Elementary Students
The grade 5-8 kit helps teacher's use newspapers to reinforce specific skills and concepts. Teachers will learn how to integrate newspapers into their regular curriculum. (1981, binder)
Catalog #NIE2

Career Education/Personal Finance: Teacher's Guideby Alan L. Anderson
This program was developed in efforts to make career education part of the secondary curriculum because choosing a career is a serious problem. In this book, a problem solving approach is used to choose a career and eventually become successful. (1985, 105 pages, binder)
Catalog #NIE3

Using the Newspaper in Multi-Cultural Education
by Seth Chase
This collection of newspaper based activities is designed to promote an awareness of and appreciation for the uniqueness of each individual. Each lesson is carefully structured, with very specific goals. The collection of activities provides outcome-based evaluations and inter-related activities. (56 pages, binder)
Catalog #NIE4

The Best of Learning Through the Newsby Newspaper in Education Information Service
The booklet provides a wide variety of activities which emphasize the newspapers as a resource that can help improve reading, writing and thinking skills while it promotes active, responsible citizenship. Activities range from newspaper scavenger hunts to being news editor for the day. (1992, booklet)
Catalog #NIE5

Exploring Your World With Newspapersby Sherrye Dee Garrett, Beverly S. Morrison and Leslie Gray
Let the newspaper be the vehicle as your students explore the world around them. This booklet provides you with many exciting possibilities. Students will learn about themselves and the community through newspapers. They will also investigate local, national and international issues. (1991, 38 pages, booklet)
Catalog #NIE6

Citizens Together: You and Your Newspaper
by Sherrye Dee Grant and Beverly S. Morrison
This booklet provides opportunity for your class to explore the individual freedoms protected by the Bill of Rights. Over a five day period, five specific rights will be the lesson focus. Each day's work has been organized with a lesson plan and student worksheets. (1991, 30 pages, booklet)
Catalog #NIE7

Science Education Series, by Marie Marshall
This program has been prepared to help the science teacher effectively use the newspaper as a resource with minimum preparation time. (1986, 57 pages, folder)
Catalog #NIE8

Using the News: A Skill Program For Georgia Studies, by Education Services Publishing Company
"Using the News" is tailored to meet the specific needs of Georgia's social studies teachers. The program focuses on the skills and objectives that are evaluated on the state's mandated tests. It also provides 8th grade Georgia Studies teachers with ready-to-use materials. (1987, 80 pages, booklet)
Catalog #NIE9

Lesson Plans Using Newspapers in Education, by Karen Schaeffer
These lessons begin with newspaper activities to give new perspectives to teachers and students. The newspaper can act as a constantly changing educational resource which can help students develop skills in an exciting manner. (1995, 163 pages, binder)
Catalog #NIE10

Career Education/Personal Finance: Teacher's Guide, by Alan L. Anderson
This program was developed in efforts to make career education part of the secondary curriculum because choosing a career is a serious problem. Hera a problem solving approach is used to choose a career and eventually become successful. (1985, 105 pages, binder)
Catalog #NIE11

ABCRules and Guidelines, by Audit Bureau of Circulations
These materials are intended to assist newspaper publications in the application of ABCrules and guidelines as they relate to the nuances of newspapers in education. It can be used as a reference guide to assist in answering some of the most common questions posed to the bureau's staff. (30 pages, binder)
Catalog #NIE12

The Newspaper For Second Language Learners, by Barbara Duncan and Helen Moore Sorvillo
Newspapers can introduce the second language learner to the culture of his/her new country through clear, concise, correct use of English and through interesting graphics and thought-provoking photographs. This handbook contains activities to get bi-lingual teachers to become accustom to using the newspaper as a teaching tool. (1986, 52 pages, folder)
Catalog #NIE13

Extra, Extra, by News For Kids & AJC
Many activities in this book have been created by people at The Atlanta Journal and Constitution and many others come from NIEprograms. These activities which involve newspapers have been selected as the best for middle school students. All activities involve language arts, and most involve social studies, as the newspaper covers current news about events around the world. (1996, 161 pages, paperback)
Catalog #NIE14

Read All About It, by Georgia Newspapers in Education
This resource guide is designed to provide a vehicle that enables teachers to consistently utilize activities which incorporate the use of newspapers as they address the Social Studies objectives for the Georgia High School Graduation Test. While these activities in and of themselves are not intended to constitute a total social studies program, they represent an integral and relevant link between curriculum and the real world. (1996, 49 pages, booklet)
Catalog #NIE15

Language Arts/Writing Series, by Betty L. Sullivan
The lessons in this series are presented with descriptions of activities for teachers and camera-ready student worksheets. This series is the result of NIE Language Arts Committee efforts to research the use of the newspaper as an integral part of student writing activities. (1985, folder)
Catalog #NIE16

Using Newsday With the Slow Learner, by Dr. Myrna Skidell
The strategies presented in this sourcebook have been used by teachers grades K through 12 and can be easily modified to suit your own needs. Newspapers are a great resource to slow learners. It helps students make sense of the world, provides an anchor to reality and is realistic. (46 pages, folder)
Catalog #NIE17

Ideas! Ideas!
This book contains "new" ideas for every teacher who uses the newspaper as a learning aid in the classroom. These ideas can all be expanded, simplified, used as class projects or individual projects. The important key is to think in terms of your own classroom situation and what will best suit your needs. (1991, 24 pages, booklet)
Catalog #NIE18

Lesson Plans Using Newspapers in Education, by Oklahoma Newspaper Foundation
The purpose of this survival guide is to make your first NIE experience as smooth as possible. While there is no"right" way to teach with newspapers, these pointers will guide you easily through some simple activities. (1994, 24 pages, booklet)
Catalog #NIE19

Talking About Freedom, by The Freedom Forum
This teaching guide will help you use the "Talking About Freedom" campaign in the classroom. Dealing with issues ranging from dress code to censorship of school newspapers and from school prayer to parental warning labels on records & CDs, the series of print ads are used to examine the complex interplay of competing interests that the First Amendment helps us balance. (1995, 20 pages, booklet)
Catalog #NIE20

Election 1994: Georgia Citizenship Education Program, by Georgia Department of Education
This resource unit provides teachers with ideas and strategies to motivate and instruct students about the politics of Georgia. The lessons move beyond the explanation of primaries and platforms and involve students in the discussion of issues and the planning of a mock election. (1994, 103 pages, binder)
Catalog #NIE21 

CIRCULATION
Subscriber Retention: The New Basics
by Newspaper Association of America
(2002, 94 pages, booklet)
Catalog #Circ1

Single-Copy Buyers: The Power of One and Why Single-Copy Buyers? by Newspaper Association of America
Give your paper the punch it needs to harness the revenue-building potential of single-copy buyers. Both publications include hard-hitting facts from a 10-market study when viewed collectively, providing a demographic profile of today's retail customer. (1996, booklet, 15 pages)
Catalog #Circ2

Yes, You Can!-Creative Marketing Flexibility and the Audit Bureau of Circulations by Newspaper Association of America
Use just one of the many ideas in this invaluable book and you'll find it's a great resource. You will discover timeless information including: clarification of ABC rules, marketing flexibility options, glossary of terms related to ABC rules and much more. (1995, booklet, 25 pages)
Catalog #Circ3

Keep ‘Em Coming Back: Best Practices for Boosting Newspaper Renewals by Newspaper Association of America
This publication examines successful customer service and retention programs of five newspapers as well as similar programs of four outside corporations in the U.S. It reveals best practices for how to keep readers coming back to your newspaper.
Catalog #Circ4

GENERAL
Communications Industry Forecast for 2001-2005 by Veronis Suhler Media Merchant Bank
The 15th Annual Edition of the Communications Industry Forecast contains industry spending projections for 2001-2005. The newspaper publishing section is broken down by daily and weekly. (July 2001, paperback, 369 pages)
Catalog # Gen1

Newspapers of Record in a Digital Age (hardback)
Catalog #Gen2

Sydicate Directory by Editor & Publisher (current year, 160 pages, magazine)
Catalog #Gen3

Black Ink - The Book, by Ken Blum
This book contains 200 illustrations and 133 columns with ideas to improve community newspaper products and profits. Sections include management, advertising, circulation and editorial. (1998, hardback, 277 pages)
Catalog # Gen4
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